The retailer’s biggest rival Amazon has “unfinished” business with Apple, it has been reported.
The Australian online retailer has been accused of not delivering on its promise to sell Apple iPhones, iPads and Macs.
The report by Australian financial newspaper The Australian Financial Review (AFR) says Amazon has not delivered on its pledge to sell iPhone 6s and iPhone 6S Plus for five years, even though Apple sells about 80 per cent of its devices globally.
Amazon is currently selling a range of iPhone models, including the iPhone 6 and 6 Plus, but has not yet announced a price for the iPhone X, according to the report.
Apple said on Wednesday that it will not launch a new iPhone, instead focusing on bringing its iPhone lineup to life.
“It’s not a new phone,” Apple said.
“We are continuing to make improvements to the product portfolio to make it more accessible and more attractive to customers.”
The US tech giant said it has sold 1.3 million iPhones, while Samsung sold 965,000 in the same period.
The American retailer has not released a sales figures for its own smartphones since 2014, but the reports has suggested that sales have been increasing since.
A spokesperson for Amazon in Australia told the Australian Financial Report that it was “totally focused on the delivery of Apple products”.
“Our customers want Apple products, and that’s what we’re focusing on delivering to them,” the spokesperson said.
Apple and Samsung have not commented on the reports.
Apple is one of the world’s biggest smartphone companies, with a market share of more than 30 per cent.
Samsung and Microsoft are the world leaders in smartphones.
Apple’s sales have declined over the past few years.