Patagonia and Walmart announced a deal on Monday that will see the retailers join forces to boost outdoor apparel sales.
The move is the latest in a string of deals between the two retailers that has helped bolster both their business and their brands.
The retail giants announced the partnership on Monday, a day after the retail giant and the clothing retailer reached an agreement over the sale of its online store to Amazon, which also signed a new deal with the online retailer.
Walmart announced in September that it was adding $2.4 billion in apparel sales over the next five years, while Patagonias apparel sales jumped nearly 15 percent in the same period.
The Patagonian deal comes amid a growing trend for outdoor apparel retailers to offer both discounted products and apparel at discounted prices.
In November, the retailer announced a $1 million donation to the U.S. Army to develop a new helmet for soldiers and to support research into advanced technology for combatting the spread of the Ebola virus.
Earlier this year, Amazon also partnered with a handful of outdoor apparel companies to launch an outdoor apparel line, the Prime Air line.
Amazon has said that the company has “no plans” to sell any outdoor apparel at its retail stores, but the company did make clear its interest in investing in outdoor apparel, with the company even announcing it is working on a new line of apparel that would feature the slogan “Amazon is for Everyone.”
Last year, Patagoni launched a new outdoor apparel collection, which includes a limited edition t-shirt, a hoodie, a fleece, and even a T-shirt and hoodie for those who don’t have access to a t-shirts.