Benjamin Moore is not dead yet.
The retailer has notched a record year in 2016 with retail sales increasing 7.8 per cent year on year.
This has resulted in retail sales being up by more than 4 per cent over the past 12 months.
The company has set its sights on a revival.
The company’s new chief executive, Ben &s;Mors, announced on Monday that he plans to launch a new retail unit at its retail headquarters, which will include a new boutique.
Mors retail chief executive Ben Wood said in a statement that he was “delighted to welcome the next generation of retail leaders, led by my colleague and close friend Benjamin Moore.”
Moore has been the face of the retailer for more than two decades and his name is synonymous with Apple.
Moore, who joined the company in 2002, said he felt the need to take over a unit that has “long been dominated by the likes of Mr Moores”.
“The Apple family has always been a part of Ben &ams retail operations and the team is now focused on delivering great experiences and products that will continue to appeal to customers in this unique and dynamic market,” Moore said in the statement.
Ben Moore is not the only new face to join the company’s leadership team.
He has also been tapped to head its consumer products business, which includes a range of accessories and accessories-focused accessories.
The retail business is part of Apple’s larger consumer goods and lifestyle group.
The firm has also recently been taking a stake in online shopping platform Shopify and is expanding its presence in the online-only space.
Apple has been pushing hard to grow its retail presence in India, which is expected to become the fastest-growing consumer market in the world in 2019.
This is due to a lack of affordable, locally sourced goods in the country.
The new retail space will be in Bengaluru, the capital city of the Indian state of Karnataka, where Apple has a large factory.