Amazon is launching a new store in the heart of NYC that is open to the public.

Amazon is opening a new retail outlet in Manhattan’s Union Square that will be open to anyone who has a $99 Amazon Prime membership.

The store, called Amazon Prime in Manhattan, is expected to open to customers this spring.

The store will feature a wide variety of products and offers, from gift cards and Amazon Prime subscriptions to online shopping and other services.

The announcement comes days after Amazon announced it would be opening a second Manhattan location in the same building, with a store that will feature more limited selections.