Yeti retailers are increasingly looking to Apple retail stores for their products.
While the products that they sell there are often very similar to those sold on Apple.
But that doesn’t mean the products aren’t actually unique.
So to help consumers distinguish between the products, Apple is launching a new store brand, Yeti, that will feature the product line-up of Yeti products at its retail stores.
The brand will include Yeti-branded items like butterscotch cookies, apple cider, and even a few apple chips.
Apple says the brand is meant to complement the retail experience of yeti consumers and is a unique brand to Apple.
Apple is not the only company looking to capitalize on yeti’s success.
The Chinese e-commerce giant Alibaba has also been working on a yeti-themed store brand.