A new Patagonian store will open in the New York suburb of Chelsea on September 10, the brand announced on Tuesday.
The new store will feature a superstore feel, with new merchandise and apparel and gifts and a range of products, including a range of jackets and pants.
Patagonia will be expanding the prestige brand in a number of ways, including with its new store.
The brand has expanded its flagship store, in the US, to include two stores in New York, one in Manhattan and one in the Brooklyn borough of New York City.
The first store opened in March.
“Patagonian has been at the forefront of innovation in outdoor gear for over 40 years, and today we are excited to add another great store to our portfolio in New Jersey,” said Patagonians founder Pat McDonough in a statement.
“We are excited that our new store in New Brunswick will be located right next door to the iconic Patagonaire store in Brooklyn.
New Brunswick is a fantastic destination for outdoor adventure, and our new Pat-O-Matic store will bring the same excitement to Patagonias customers.”
The Patagona store will include a new range of clothing, as well as an array of outdoor apparel.
The line will include a range of jackets and trousers, as shown in a new video on Patagonanews.com.
Pat McDonagh has long championed Patagonas products, and the brand has also expanded its apparel portfolio.
In March, the Patagonals first store in London opened, and it also recently added a new store in Milan, Italy, in June.
A second store in the UK, in Oxford, will open next month, while a third store in Denmark is currently under construction.
“As Patagonese expands globally, we want to create new destinations for Patagonistas who travel to Patgons outdoor destinations around the world,” McDonaghan added.
Patagona is the second brand in the Patga family to expand its footprint outside of Patagono.
Last year, the iconic brand also expanded into Italy with the opening of a new boutique store in Genoa, the first of its kind in the region.
Earlier this year, Patagoni began offering a new line of outdoor gear in Brazil, including jackets, gloves, and headgear, in addition to hiking gear.
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