The retail giant is going to be able to get some big discounts on everything, from iPhones to TVs to laptops, starting July 2.
The first-quarter holiday season was the first time Apple offered such discounts since the start of the year, and many retailers are already on board.
“It’s going to go down,” said David Pogue, an analyst with RBC Capital Markets.
“They’re going to have a big Christmas gift to give customers.”
The deal, which has not yet been officially announced, will also extend to the Apple Watch and the iPad, Apple said in a statement.
Apple’s discounts are expected to be about a third of the price of similar deals from major retailers.
Apple said that it will offer a full-price discount on all the popular accessories, including the Apple TV, the iPhone 6 and the MacBook Pro.
Apple is offering a full discount on the Apple AirPods, as well.
It will also be offering a 15 percent discount on MacBook Air laptops, the company said.
The company will be offering the same discounts on the iPad Pro, iPhone 6s and MacBook Air, and it will be discounting the MacBook Air’s 13-inch Retina display.
“This will give customers a good deal on their iPhones,” said Jeff Bercovici, an associate professor at the School of Management at the University of North Carolina at Chapel Hill.
“If you’re looking for a $2,200 iPhone 6, you’re going.
If you’re searching for a 15-inch iPad Pro or MacBook Air that’s going, you’ll be able get that deal.”
The company is not yet releasing pricing for the other products, but Pogue expects the deals to be worth about $1,500 for a 13- and 15-incher.
“Apple is a pretty aggressive player in the retail space,” Pogue said.
“Their deals are going to start going up next week.”
Apple’s retail store and online shopping site, www.apple.com, will be open for the holidays, Apple confirmed to CNBC.
On Thursday, Apple announced that it would be offering discounts of up to 30 percent on all its products, including iPhones and iPads.
Apple will also begin offering discounted MacBook Air laptop accessories, beginning Thursday.